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No Argument - Truckside Advertising has a Real Advertising Value. Trukalytics Supports this!

Home delivery has revolutionized retailing, and now it's time for your fleet to do more than just deliver groceries, clothes, or sofas.

Increase your company’s revenue

start the transformation

Your Own Media Powerhouse!

Trukalytics is the complete predictive audience solution that transforms every truck and van into a powerful, measurable marketing asset, adding to the value of your fleet and creating a media powerhouse.

Why Trukalytics? The Advantage for Retail Marketers and Media Buyers.

For years, truck-side advertising has been considered unmissable but unmeasurable. Now it is. Trukalytics brings real, predicted analytics and measurable ROI to justify the inclusion of your fleet as a revenue generator in your marketing strategy.

Feature
Real-Time, Measurable ROI
Direct Consumer Engagement
Agile Messaging
Key Benefit for Retail Marketing Directors/Managers
Justify your investment with accurate impression predictions and trackable returns.
Drive sales and loyalty via immediate, interactive communication with offers sent directly to app users' devices.
Quickly respond to market changes with seasonal promotions, new store openings, or weekly deals.      
Key Benefits for Specialist Media Buyers
Add to your Media Schedule with Confidence. Trukalytics will predict your audience impressions.
Leverage integrated Bluetooth beacon technology to deliver a level of engagement traditional out-of-home (OOH) can't match.
Fast-change truck graphics allow you to change your messaging in under 20 minutes.

Data-Driven Precision: The Trukalytics Measurement Platform.

Trukalytics is a proprietary technology platform and a powerful audience predictor, designed to predict precise audience measurement and analytics for mobile outdoor advertising. There is no other complete solution.

How We Predict and Measure Impressions?

We leverage advanced technologies and integrate various data sources, including GPS tracking, traffic data, and mobile location data.

  • Accurate Impression Prediction: Using complex algorithms and government data (including traffic volumes and population densities), we provide accurate impression predictions.
  • Geographic Insight: We estimate ad impressions by Zip Code (USA) or Post Code (UK) from multiple vehicles' start and end destinations. All routes are mapped so you can see exactly where the ads will be seen.
  • Audience Profiling: By analysing mobile data in proximity to the trucks, we provide demographic insights, allowing you to understand the types of audiences exposed to your ads.
  • Real-Time Analytics: When integrated with your fleet's telematics, we acquire real-time impressions, offering the data to monitor and make immediate adjustments to strategies if needed.

This comprehensive data approach reduces the inaccuracies associated with relying on a single data source and offers insights much closer to the robust measurement systems available for other forms of OOH advertising.

Ready to turn your delivery fleet into a measurable media channel and accountable part of your marketing portfolio?

LET'S GET STARTED!

Achieve your Marketing Campaign Values with great Predicted Data.

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