Trukalytics gives you the predictive data to justify decisions on truckside advertising revenue opportunities, putting you firmly in the driving seat!
Increase your company’s revenue
For years, out-of-home (OOH) advertising on trucks and trailers was seen as an unquantifiable asset. A great idea, yes, but how do you measure its value?
The challenge was real: How do you know if a truck ad is worth $500 or $5 a month, when you can’t accurately predict who sees it?
Well now you can!
That's where Trukalytics comes in. We’ve developed a complete, measurable solution for truckside advertising that gives you the data you need to prove your ROI and justify the revenue opportunity.
To address the issue of media value, we developed Trukalytics, an advanced audience predictor.
By using start points like ZIP or Post codes and addresses, our algorithms measure the "eyes-on" audience for any given route. We factor in complex algorithms taking into account traffic flow, population density, and environmental impacts to give you a powerful projection of your ad's potential reach.
With the latest advancements in truck telematics, Trukalytics can integrate with your fleet's data to provide real-time, actual audience numbers measured against the prediction.
This puts truckside advertising on par with other competitive media, giving Fleet Owners the opportunity to generate extra revenue from their fleet.
